Dietmar Gorlich and I founded Secrets in the boutique area of Noosa HEADS, Queensland in April 2000.
Together we have over 30 years experience in the fine diamond industry and in that time have accumulated numerous prestigious industry awards for jewellery design and creation. This time was incredibly enjoyable, interesting and educational but over the years the awareness that not all women could afford the diamond of their dreams became a focus. Beautiful designer jewellery with stones over 1ct were simply out of reach for more than 90% of women.
Being motivated to change this and to be able to offer women an alternative we researched the new technology in simulated diamonds that was emerging 12 years ago. We were amazed at what we discovered; a stone that looked like a diamond, sparkled like a diamond and where the brilliance would last a lifetime. Finally our dream has come true, we always wanted all women to feel equally valued, to be confident wearing beautifully crafted simulated diamond jewellery and enjoy the same empowerment as women who wear the most expensive gemstones.
Australians and International visitors have welcomed the concept and so the Secrets family has grown. There are now 18 franchised stores across Australia and 3 in New Zealand. This rapid growth is expected to continue with further stores planned to open in Australia and Internationally.
So I'd like to thank you for taking the time to peruse our gallery of designs. There are many more in store and I welcome you to visit your nearest SECRETS store and appreciate in person the beauty and quality of our jewellery. Our caring team members are on hand to ensure your experience is enjoyable and memorable. I am involved in the business every day and it still warms me to see the confidence and joy that our jewellery brings to all our customers. I am very proud and honoured to continue to lead this wonderful company full of dedicated Franchise owners and team members throughout our stores and support office. Welcome to the SECRETS family.
Jane Meredith
Managing Director
jane recently appeared on the today show as one of 16 women chosen to tell her story for the book, 'Miss millionaire'. Click the Today show logo to view the segment now.
